House of Music by Heineken

"Heineken House of Music," was an audio and visual multi-sensory Latin music experience that connects technology with music and featured live performances by some of today's most promising talent.

Creative Direction / Graphic Design
During the 2012 Latin Grammys we developed the "Heineken House of Music," an audio and visual multi-sensory Latin music experience that connects technology with music and featured live performances by some of today's most promising talent. The Purpose of the activation was to connect younger Latino audiences with the Event. The House of music not only provided a place to hang out during the Grammys but providing a real multi-sensory experience that connected event goers. Below is some of the custom made art work that was to be given away at the event. This included lyrics wallpaper, 3D posters and a photo booth where people could feature on their own album covers
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