The Vision
To craft and design beautiful product experiences that are easy to use and effective in their purpose. To create a Design practice where the product is considered and optimized in order to elevate its usability and its impact on users. Fundamentally to use design to solve real problems and improve people’s lives.
The Mission
To make great design accessible to all kinds of businesses and users. In order to keep a small footprint and our services more affordable Rad Craft is a remote studio. You get a white glove experience and extensive industry expertise right here in LA at a fraction of the big agency costs. Thats the mission; thats the intent and that’s the promise.
From Pixel to Purpose
Veronica Velasquez is a product designer, a surfer, animal lover and an activist. After 15 years working for startups and corporations designing digital products and leading design teams; she decided it was time to try something different. A smaller design studio that allowed for a tailored product experience without all the bloat.
Always looking to challenge herself; veronica has worked with both start ups and large scale enterprise all while implementing and improving on the most effective design processes available. This ability to look at the design strategy from the product mindset as well as business growth allows her to think strategically on how to best design for the user, the client and the business.
From the first design job typesetting for a jumbotron to creating video games and apps for Nike, Samsung, Intel and GoFundMe; Veronica’s career has evolved with the technologies she has help to design. Today, her design practice centers around usability, accessibility and emerging technologies.
Veronica combines her love of design with a passion for surfing and the outdoors.
Always looking to challenge herself; veronica has worked with both start ups and large scale enterprise all while implementing and improving on the most effective design processes available. This ability to look at the design strategy from the product mindset as well as business growth allows her to think strategically on how to best design for the user, the client and the business.
From the first design job typesetting for a jumbotron to creating video games and apps for Nike, Samsung, Intel and GoFundMe; Veronica’s career has evolved with the technologies she has help to design. Today, her design practice centers around usability, accessibility and emerging technologies.
Veronica combines her love of design with a passion for surfing and the outdoors.
