Branding / Art Direction
The challenge was simple; to create a brand identity that would convey a sense of playfulness and indulgence for a clothing and hand made object line.
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/969853a7-ccdf-4272-9cff-91f8f87a0510_rw_600.jpg?h=18ea3f556fff9c8adf8e4bb3b573e5e7)
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/94479285-66ce-4b60-ac1b-03f47cb6fc16_rw_1200.png?h=79ada29c1d25c428883abe9331cd3e7c)
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/6448e781-c878-4a4b-be27-dc965557648e_rw_1200.jpg?h=4edcff34a7a69cdd639647d77a6a7860)
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/1ff7a2dc-8fda-4ccb-9708-6055f487a5f4_rw_1200.jpg?h=7d28207ede1a3189d82e186e2d39e9a0)
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/2b4adf34-f2b4-4507-a05f-187e3430abe5_rw_1200.jpg?h=d5719702d402900bfc6ca2d741561b0d)
![](https://cdn.myportfolio.com/720a805b-d64c-4b87-b769-8314291ec02a/803ef465-fe17-4a75-a6f0-a9df40ee3534_rw_1200.jpg?h=413086cac53fe6e70bf1445d8455bab5)
Treat Yourself brand identity was a digital project created for a boutique Artist studio in Brooklyn, New York.